Viral Short-form Video Marketing

Let’s get into the steps of creating viral short form videos, even if you’re brand new, and without spending hours and hours on it every day, coming up with ideas and just living on social media, because we’ve all got other stuff to do. There’s three super simple steps, right. This is what I’ve found to be effective when creating content quickly and efficiently. 

RESEARCH

The first step is all about research. So you’re going to find your content ideas, but not just any old ideas, we’re going to find stuff that your audience already wants, so that instead of you reinventing the wheel, you’re going to be creating content that there’s already a proven demand for. Okay, that’s already viral worthy. 

CREATE

The second step is to create. So how you film engaging content quickly and efficiently without spending hours and hours on your phone every single day. Finally, how do we maximise that piece of content so that it reaches the maximum number of people? And I just want to make sure that all of that time you’ve spent creating that video is actually put to good use, and it actually reaches the maximum number of people. So you just don’t want to fall at the last hurdle, which is when you post.

I use a workflow tracker. Literally all the time whenever I’m filming TikTok or anything, and it’s gonna help you stay really organised. The reason this is important is because you’re going to have loads of ideas. 

You’re going to get super excited. And you’re going to put it in the notes part of your phone. There’s going to be some screws in your notebooks and I don’t know where else you put your ideas and then it’s going to be time to film and you’re going to be like, oh shit, I had the idea, but I don’t quite remember what it was. And then you just fall into this like poll of okay, I need to find new ideas and you don’t actually get this.

It’s just super important to like, have them organised because when it comes to filming, you can literally open the tracker and just start filming. And that way you’re just gonna be way more efficient versus oh, I need to create a piece of content today. 

Every time you’re looking for ideas, you’re going to your workflow sheet, you’re going to plunk in there the inspiration, which is usually a URL, whether that’s a trending sound, or a TikTok or Reel that you’re going to recreate, you’re going to put it in here. 

Then on filming day, you’re going to open this and you’re just gonna have all of your ideas, you film them, and then you move them onto the column that is editing. Dive into that so that you can get organised. So step one is finding these ideas and the data on what your people want is already out there. You don’t need to reinvent the wheel. But a lot of the time, unfortunately, it’s not necessarily what you want to create. 

This is just a fine line that you’re going to have to tread with viral video content. If this is the content that you like creating, and this is the content that people want, there’s probably going to be a little overlap there. And that’s the content that you should create. This is where people go wrong is that they go too far, one way or the other way. So they only create stuff that they like, which just isn’t going to go viral. There’s nothing wrong with it, it’s just not gonna get loads of views, because you’ve just kind of plucked out of thin air versus other people going the other way. 

They just create stuff that’s like, viral worthy. And that sort of content is a little bit not simple, but it’s going to appeal to the masses. So imagine if you went on someone’s account, and they just had hacks, and like that sort of really broad content, it’s not enough to develop a connection. So you just want to be like adding some pieces in there that are going to be viral worthy. You want to find an overlap, where you do enjoy creating it, but also its topics that are relevant and that people want to see. 

It was with a I think that we spoke about this just before the workshop, but there’s broadly four types of video content that you can create, okay, there’s personal, which is all about you stuff, like really just helping people to get to know you. There’s education, which is what it says on the tin. So like your tips, really just kind of framing you as an expert showing off what you know, there’s promotional again, what it says on the tin, like really direct selling type posts. So like, for example, for me, it would be a post saying: Hey, guys, I have a workshop I did one last night actually, like the workshop is today. It was just about that. 

That’s a promotional video. Then we also have entertaining, which doesn’t really have to have that much educational value. It’s just funny, relatable, entertaining, I want to give you a breakdown. Because this is the type of content you should be doing. But I just want to give you a breakdown so that you have some guidelines, because people again, tend to just do too much like if you get on TikTok, you might just start doing entertaining content, which is fine, but that’s not really as a business owner. 

That’s not really going to be enough. Some people will just do promotions, and those are the accounts that you can’t stand because they’re just selling, selling, selling all the time. The personal is only going to be relevant to people that know you. It’s not going to really go viral. So we don’t want too much of that. So the ideal breakdown that we want. 

And this really goes for any type of content is why there’s so many typos. You want 50% to be educational, or there’s hell as a business owner, educational creator, you want around 50% to be educational, and 10% to be personal and 10% promotional. And then entertaining around 30%. Now obviously these two can like cross Over, like, if you can make your educational content entertaining, then you’re smashing it. 

I think just keep an eye on this one because it’s really easy to just do entertaining stuff because it’s fun and easy. But you do want to get some of these in, because this is really what’s gonna get you leads.

That’s the ideal content breakdown. So with your content, you want to put yourself in your people’s shoes, and you want to make sure that the content is relatable to the people you’re trying to attract. So ask yourself:

  • What problems and challenges are they experiencing?
  • What are they most struggling with?
  • How can you create content that makes you not make you look like one of them, but says: Hey, guys, I know how you feel and I’m one of you?

And you do have to be a little bit cheeky and kind of pretend that you’re one of them. But this works really well even, with your entertaining content, think, How can I get in my people’s shoes and, create something that’s the problem that they’re having, and tap into that, versus if I just created a really inspirational, you know, I’m a business owner type content that’s really only going to attract other business owners and not like the people I want. So this is where it gets really fun. Just bear this in mind when you’re creating your content.

THE HOOK

This is the structure that you want to follow. So you want to have a hook, you want to grab attention in the first three to five seconds, maybe even two seconds, because people just have such a short attention span. If your hook isn’t powerful, the rest of your video could be so good, but it’s just not going to get seen. So we need to have a really, really powerful hook right at the beginning.

That can be something you say, or it could be literally literally like words on the page, or it can be both. But it’s got to be the first thing they see or hear. Secondly, you want to give value that people actually want. So this is proven information that people actually want, not information that you think they want. But through your research, it’s a popular topic. And again, this is different a lot of the time to what we think they want.

This is the pitfall to avoid if you’ve got to like, do the research to know that what you’re creating is popular, otherwise, you’re just gonna, again, create stuff that only you like.

CALL TO ACTION

Finally, you want to finish with a call to action. And this is the most important part for converting people into actual followers. And the amount of like videos I see that are so good, and they’ve gone viral. 

And then if the Creator hasn’t added a call to action. And I’m like, you could have just got so many people, so many followers so much traffic.

You might know, link in bio clicks but you didn’t tell people where to go. So you can have that call to action, either at the end of the video, or you can have it at the end of the caption. It’s really going to depend on what type of video you’re creating, and you will be able to determine where to put that after you spend some time creating these because there’s not like one formula. 

They’re also entertaining, even if they’re educational. This is like, literally all of the viral videos I’ve seen, and I’ve had have been entertaining in some way. Even if it’s just a little bit, even if they’re mostly just tips, something about it is entertaining.

It can depend on what the purpose of that piece of content is, like, a lot of the time, if you are just looking to build your audience, it would be to follow you. And it’s really weird, with videos like Reels and TikTok, it’s actually okay to do that. But it’s not really people who don’t do it on other content, but on videos, it’s okay. You can tell people to follow you, but just make sure you tell them why.

For you, it could be daily property tips, or whatever niche you’re in. Or if you are looking to drive traffic somewhere else, like to your bio, then your call to action is gonna reflect that, right?

So it can be: download my freebie from my bio, or something like that. You could have an engagement call to action. If you’re just looking to get engagement going, then that would be: like, comment with a like heart emoji, if you x y z is just going to depend where you want to drive people. 

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