TikTok vs Reels: How to Monetise your Social Media

I want to introduce myself. I’m Ina, creator of the Content Accelerator, which is my signature program for business owners looking to power up their social media. 

I’m always here to share my latest learnings with you. Most importantly, I’m massive on the fact that you can literally be yourself on social media. That’s enough that you can get paid to be yourself. You don’t need to pretend to be someone you’re not. I just want to give you the tools so that hopefully your personality can shine on your socials. 

I think what’s really important is that I’ve done what I’ve done with a small audience. I probably have just over 10k now on all platforms, but that’s not really that big. 

You don’t need a big audience to make an income or to make an impact on social media at all. That’s me, if you haven’t found me yet, I’m the same on both Tik Tok and Instagram-@inabakalova I’d love to connect on there. 

As you can see, I don’t have like 10s or 1000s of followers. That’s just a testament that you can reach your revenue goals, you can do pretty much everything with a smaller, close knit community, you don’t need 1000s of followers. I am going to show you how to get 1000s of views.

So far we’ve currently generated client revenue- £680k. There’s also obviously Content Accelerators with whom we have generated over half a million. I aspire to get to £1 million this year. 


The first part is going to be understanding how these algorithms work for short form video content. So once you understand that, that’s going to help you make a decision whether you want to start this journey on TikTok or Instagram. I know a lot of you are already on Instagram. 

I’m going to kind of tell you the merits and the drawbacks of both. You might decide after reading this blog that actually, you want to be on TikTok.

I just kind of want to give you all the information so you can make the best decision for you. I hope that by the end of this, you will decide where you want to apply each of these strategies.

I always tell my Content Accelerator group that, if it’s something new, it’s gonna feel stretchy, and it’s gonna feel a bit unknown. That’s okay, it doesn’t mean you shouldn’t be here, or that it won’t be possible. It’s just a completely normal part of the learning experience. So just enjoy it. 


The differences between TikTok and the Instagram algorithm. So that you can make a decision, and specifically with what’s happening with the Instagram algorithm lately, because it’s changing. I know a lot of people are talking about how Instagram is dead, and I just want to give up with it and they don’t get seen. I just want to normalise that, it’s a general trend that is not actually really just about you. It’s just a general trend that’s happening at the minute. 

Before, I want to say like maybe three years ago, the reach on Instagram was really big, you could just post and reach 1000s of people, it was a lot easier. Now fewer people are going to see your content. 

That’s just a normal part of the lifecycle of social media platforms, when they’re new, you reach more people, and then it kind of slowly dies. That means that it used to be a good traffic driver to bring new eyeballs to your brand. Whereas now it doesn’t quite give you that brand visibility like before.

Again, I’m not saying Instagram doesn’t work, it does. I’m just contrasting it to TikTok here. So you can make the decision where you want to be. Before it was really great for building that audience and getting those new people into your audience. Whereas now it’s better for nurturing your audience and going deeper with your existing community. 

TikTok, on the other hand, is exploding. The reason for that is the type of content that people want to see is changing. People are generally done with that super perfect Instagram image, that kind of aspirational lifestyle aesthetic, because it’s just not real. I just wonder if some of these Instagram influencers will actually be relevant in a few years, I don’t think so. 

Or they’re going to have to really change their content, because it’s just not working anymore. People just want to see the real shit. They want to see less polished content. And that’s why platforms like Tiktok are exploding because it’s just about being entertaining as opposed to being perfect. 

The other thing is platforms evolve through an actual lifecycle. So TikTok is like the new kid on the block. Obviously, organic reach is going to be huge. But finally, TikTok is the only social media app where your follower account doesn’t matter. 

That’s why it’s such a goldmine for going viral. That’s why everyone’s obsessed with it. Because it doesn’t matter if you’ve got zero followers, or 10,000 followers, when you post a video that could equally go viral, it doesn’t matter how big you are, you’ve got the same chance of going viral as someone with a million followers, which is just insane. 

So when you learn how to actually create viral content, then you can really grow. That’s what is happening there right now. It’s literally creating the next wave of mega influencers. I don’t know many of them, because they’re all like kids. But now that more experienced people are coming onto the platform. It’s just creating these thought leaders and influencers in the educational space as well. 

Really, it just takes one viral video for you to get 1000s of followers. I haven’t had that explosive growth yet, but I know that it’s coming basically because I’ve had like the little bumps of it. Just looking at people that have really exploded, it’s like little bumps. Then just one day, it all snowballs and explodes. 

As a business owner or educational creator it is going to allow you to grow in a way that would have taken years on Instagram. So it’s a huge opportunity for you right now. And yes, the organic reach will fall eventually. Can’t say when that will be but right now it’s really good. 

So if you want to capitalise on it if you’re feeling brave now is a good time. Just imagine reaching this many people with your content, even on Reels you can maybe not quite as many. But this is the kind of numbers you can get, which I’m pretty sure you guys aren’t experiencing right now with more static posts, right? 

So, is the content if you’re making the decision? 

  • Is the content on Tik Tok or Reels? 
  • Is it the same on both platforms? 
  • Should we be aiming for the same? 


Can we just post the same thing on both platforms and just do both. In my opinion, TikTok is better than Reels, both in terms of like the, the type of content you can create and the growth potential. But if you have decided or decided that, hey, I just want to be on Instagram, this is sounding like too much, then you can still grow like crazy with reels. It’s a completely personal decision. 

I just love the vibe and TikTok plus all of this stuff I’ve told you. So that’s my platform of choice. But if you’re like, oh my gosh, I can’t add another platform to the mix. That’s cool. You will see growth with Reels on Instagram. Why do I think the content on TikTok is better? 

You’ll see 90% of the trends on reels come from TikTok, just six months later, and there’s a joke on TikTok about people who make funny reels but won’t download TikTok, it’s all TikTok content, but just six months later.

Repurposing from TikTok to Reels can work pretty well. But the other way around doesn’t work. Just because the stuff that we will come up with on reels is actually quite a little bit dull for the TikTok crowd I’ve found. So just bear that in mind when you’re making your decision. If you create for TikTok, you can repurpose those videos months later, when the trends get to reels. 

I think that’s a really good strategy. If you imagine short form video content, to be like an ocean, Reels is literally just the surface and TikTok is the whole ocean. If you haven’t been on it yet, there’s so much creativity there. Reels are just like playing catch up. 

If you haven’t been on the TikTok app yet, once you start consuming it, you probably won’t want to scroll Reels again, just because of this, like an ocean situation. As I said, I think the growth potential is greater, but it’s got to be a personal decision. I think the growth potential will last longer on TikTok just because of where it is.

This is the work we do inside CA and we’re less than two years old. So we’re really big on actually getting results from your social media. That’s what I’m all about. 

So I initially started creating viral video content just for kicks, right? Two videos went viral, actually, those were my first pieces of viral content ever. I had no strategy. I was just like, oh, there’s a new feature called Reels, I’m going to use it. I learned a lot. 

With those first pieces of content, I didn’t attract the right people. 


Going viral doesn’t necessarily guarantee that you’re going to get the right followers, or that you’re going to get any followers. We have to be strategic with it. Now I’ve learned how to actually use it strategically, so that the people that I bring in, are not only my ideal follower, and they actually follow me, but they’re also potential clients. 

That’s what we’re going to look at today. How can you create that strategic content, not just any old crap that goes viral? Because what’s the point of that, and this was from my TikTok, last year, which is pretty much when I started it, so I’ve only started it like three or four months ago. 

The number of profile visits I had was huge. If you think about how many people are visiting your profile, how many link clicks you’re going to get, I probably should have tracked that. That’s really the power of viral content, if you’re going to get so many people visiting your profile, and it’s going to generate that traffic. 

It’s just a really good tool to have in your toolbox when you’re on social media. It’s not the only thing it’s about, but it’s a really good thing to learn about and use. I hope it’s easy to digest, I don’t want to overwhelm you.

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